At the Ivan Bobersky Lviv State University of Physical Culture, the VI International Scientific and Practical Conference dedicated to innovations in the field of hospitality has begun.
The deputy director of the LODA tourism department, Maryana Kuksa, emphasized the importance of travel as a tool for recovery. “In Sweden, they recently launched a tourism campaign ‘The Swedish Prescription’ where travel is ‘prescribed’ as a remedy for stress”, she noted.
Over the course of two days, participants discuss key topics such as innovations in food technology, tourism development in times of war, and the digitalization of the hospitality industry.
The conference has become a platform for shaping the future vision of the tourism industry, promoting new partnerships and projects.